THE 6 MODULES
Module 1 -Introduction to Government Relations and Advocacy
Module 1 -Introduction to Government Relations and Advocacy
Module 1 -Introduction to Government Relations and Advocacy
Module 2: Developing Effective Advocacy Strategies
Module 1 -Introduction to Government Relations and Advocacy
Module 1 -Introduction to Government Relations and Advocacy
Module 3: Public Policy and Submission Writing
Module 1 -Introduction to Government Relations and Advocacy
Module 4: Stakeholder Engagement and Relationship Building
Module 4: Stakeholder Engagement and Relationship Building
Module 1 -Introduction to Government Relations and Advocacy
Module 4: Stakeholder Engagement and Relationship Building
Module 5: Advocacy within a Commercial Organisation
Optional: Hike the Hill - At the conclusion of the course, participants will be able to put everything in practice by coming to Canberra and testing what they've learnt!
Module 5: Advocacy within a Commercial Organisation
Module 6: Effective Communication & Media
Optional: Hike the Hill - At the conclusion of the course, participants will be able to put everything in practice by coming to Canberra and testing what they've learnt!
Module 5: Advocacy within a Commercial Organisation
Coaching circle - Participants connect once a week to discuss the week's learning and homework and ask questions of Sally and each other.
Optional: Hike the Hill - At the conclusion of the course, participants will be able to put everything in practice by coming to Canberra and testing what they've learnt!
Optional: Hike the Hill - At the conclusion of the course, participants will be able to put everything in practice by coming to Canberra and testing what they've learnt!
Optional: Hike the Hill - At the conclusion of the course, participants will be able to put everything in practice by coming to Canberra and testing what they've learnt!
Optional: Hike the Hill - At the conclusion of the course, participants will be able to put everything in practice by coming to Canberra and testing what they've learnt!
Optional: Hike the Hill - At the conclusion of the course, participants will be able to put everything in practice by coming to Canberra and testing what they've learnt!
ABOUT THE COURSE
Learning Objectives:
By the end of this course, participants will be able to:
- Recognise the significance of government relations and advocacy for commercial entities and understand the role of key stakeholders.
- Develop effective advocacy strategies that align with organisational objectives and leverage tools to support their efforts.
- Learn techniques to influence policies affecting your industry and present them convincingly to external stakeholders.
- Build and maintain relationships with government officials and other relevant stakeholders to advance your advocacy goals.
- Integrate advocacy efforts within the organisational structure and effectively communicate priorities to internal stakeholders.
- Utilise persuasive communication techniques, storytelling, and various communication channels to influence public policy effectively.
Who is this course for?
Do you work in Corporate Affairs in a commercial entity but have more of a background in media or comms? Are you new to government relations within a commercial environment and working out how to navigate and apply your skills in a large, complex organisation? Are you a senior exec with government relations under your remit and seeking how to leverage this team more effectively? This course will equip you with the tools and confidence in government relations strategies, relationship building with government officials, and achieve organisation advocacy goals while taking internal stakeholders on the journey.
Each cohort is capped at a maximum of 5 participants to ensure good quality discussions in the coaching circle.
